GiANT's Leadership System, applied to real leadership challenges.

THE METHOD

I use GiANT’s leadership tools alongside executive coaching to help leaders and teams understand what is happening, name what needs attention, and practise better ways of working together.

Certified GiANT Guide | ILM Level 7 Executive Coach & Mentor

Snow-covered mountains at sunset with a clear sky and airplane contrails.

Why this matters

Leadership problems are not always caused by a lack of effort.

Sometimes people are working extremely hard while:

  • communication is getting crossed

  • assumptions are increasing

  • trust is becoming harder to maintain

  • decisions are slowing down

  • pressure is changing how people behave

GiANT gives leaders a shared language for noticing and discussing some of these patterns.

That gives us somewhere practical to start.

A diverse group of five professionals having a meeting in a modern conference room with large windows and a potted plant.

What is GiANT?

GiANT is a leadership-development company whose system combines:

  • 5 Voices — understanding how people communicate, collaborate and contribute.

  • The Leader's Toolkit — practical visual tools for leadership and team conversations.

  • GiANT OS — GiANT's digital development platform.

  • 5 Voices AI — GiANT's AI-based leadership coaching support.

GiANT positions these as parts of one leadership system rather than isolated tools.

What interests me most is not the number of tools. It is whether a tool helps people see something they could not see clearly before.

Aerial black and white photo of six people rowing a boat on water, viewed from above.
Aerial black and white photo of six people rowing a boat on water, viewed from above.

How I use the system

Understand yourself

5 Voices helps leaders explore how they naturally communicate, contribute and lead — including how others may experience them.

Understand the team

GiANT's Team Performance model gives teams five areas to examine:

Communication → Relationships → Alignment → Execution → Capacity

Those five dimensions are part of GiANT's Team Performance model.

Change the way you work together

The wider Leader's Toolkit provides practical language and tools that can be used around communication, expectations, support and challenge, focus, relationships and team behaviour.

Keep developing

Where longer-term support is useful, coaching, cohort learning and GiANT OS can keep the learning in use beyond an individual workshop.

Group of people sitting around a large wooden table in a cozy, modern kitchen, chatting and enjoying drinks, with natural light coming through large windows.

What this can look like

For an individual leader

We might use 5 Voices alongside coaching to explore how you lead, how others experience you and what pressure may be changing.

For a leadership team

We might examine voice patterns and the five Team Performance areas to identify where conversations or working practices need attention.

For an organisation

We can build a longer development journey using workshops, cohort learning, coaching and GiANT tools where they fit.

There is no predetermined route. Your context shapes where we begin.

Four climbers in blue jackets ascending a large icy glacier under a partly cloudy sky.

How I apply the work

GiANT's organisational process uses Discover, Design, Deploy, and Develop continuously. In my work with leaders and teams, I use a simpler four-stage rhythm:

01 Discover

Understand your context, pressure and goals.

02 Discern

Use conversation, coaching and the right tools to identify what actually needs attention.

03 Develop

Practise different ways of leading, communicating and working together.

04 Deepen

Keep using what works through practice, reflection and continued support.

Books by JEREMIE KUBICEK and STEVE COCKRAM, who are co-founders of GiANT Worldwide.

Click on the picture to find out more.

Black and white photo of a man with short hair, wearing a hoodie, resting his head on his hand, looking at the camera.

Why work with me?

The system matters.
So does the guide.

I bring GiANT’s tools into real leadership settings with warmth, steadiness, and practical care.

As a certified GiANT 5 Voices Guide and ILM Level 7 executive coach, I use the system to help senior leaders and leadership teams make sense of pressure, rebuild trust, and move forward with greater clarity. The framework is proven, but the way we apply it is always shaped to your people, your context, and the season you are in.

Hear GiANT explain the system

Watch the short introduction below.